Innovative Produce

Innovative Produce is a sixth-generation produce farming company in California's Santa Maria Valley, led by owners George and Deborah Adam. The farm grows a wide range of vegetables and fruit, including broccoli, cauliflower, romaine, kale, celery, cilantro, Italian parsley, spinach, carrots, Brussels sprouts, mini sweet peppers, romanesco, summer squash, zucchini, and strawberries. Many of its crops are available in organic varieties. Sales operations run through its partner, Beachside Produce, and cooling through Guadalupe Cooling. Innovative Produce donates thousands of pounds of fresh vegetables each year to a local food bank. The farm is active in industry organizations including the Western Growers Association, the Grower-Shipper Vegetable Association of San Luis Obispo and Santa Barbara Counties, and the Farm Bureau. Learn more on their About Page.